Our Company

Crown Trove’s principals and staff have dedicated themselves to the creation of innovative marketing solutions designed specifically for independent insurance agents. Affordable, proprietary, and exclusive marketing avenues that bring an added dimension to prospecting for agents and agencies alike, is what Crown Trove, LLC has brought to the table. Getting you in front of prospects in a way never before available, and doing it in a way that bolsters your credibility, is what we sought out to accomplish. Direct Response Television (DRTV) advertising campaigns built upon an Adpool chassis was the concept birthed by the Crown Trove R&D department. “An uncommon means to reach a common goal”.

Our Concerns

Recent regulatory changes have heightened competition within the insurance industry-an area in which competition has always been fierce. Massive mergers and acquisitions have resulted, creating financial services mega-firms, many of which offer a complete range of financial services and products to their customers, from checking accounts to investment products to life insurance. For example, banks are slowly gaining market share in the sale of insurance products, particularly annuities and life insurance. Investment companies like Merrill Lynch are eager to sell insurance to their customers as well. Bank holding companies have been aggressively acquiring insurance agencies. Competition will only become more intense. While there are tens of thousands of small insurance industry companies in the U.S. alone, the industry tends to be concentrated in a few hundred major companies, many of which enjoy brands that are household names. A handful of these leading firms, such as AIG, operate on a truly global scale.

Financial services mega-firms are investing large sums in television advertising to create customer awareness and enhance their branding efforts. Many have taken it to the next level and employed direct response ads to create instant profitability, and provide the tracking capabilities that were so elusive with image and brand ads. Television Adpools now provide independent insurance agents with the ability to employ competitive marketing strategies that level the playing field with institutions that advertise their services on cable and broadcast television. Direct response television ad campaigns that are targeted, repetitive, and consistently aired over extended periods of time are no longer beyond the financial capability of the independent insurance agent. Agents can participate to any extent they desire, and with zip codes for sparsely populated areas starting at $1.00 you can easily see that everyone can join in, regardless of budget.

Our Mission

We believe that professional agents will recognize the value of pooling their respective resources in order to gain access to an otherwise unattainable medium and benefiting in direct proportion to their own participation. Future campaigns will be designed to service Annuity producers as well as specialty health products.

We will keep you posted.

 

Many Thanks,

Don A. Harrell
President Crown Trove, LLC