ZIP Code:                                                      78879
City:                                                        RIO FRIO         
County:                                                         REAL
Population:                                                       186   
Number of Households:                                      173   
Average House value:                                 $114,100
Average Income/household:                          $21,500
White population:                                              163   
Black population:                                                  0        
Hispanic population:                                            42    
ZIP Code selling price:                $2.00/Ad campaign
Ad campaign duration:                                4 weeks
Approximate number of spots:                            185