ZIP Code:                                                      78861
City:                                                          HONDO      
County:                                                     MEDINA     
Population:                                                    11635      
Number of Households:                                    4190      
Average House value:                                  $66,600
Average Income/household:                         $34,171
White population:                                            9179      
Black population:                                              668         
Hispanic population:                                         5633      
ZIP Code selling price:              $76.00/Ad campaign
Ad campaign duration:                                4 weeks
Approximate number of spots:                           185