ZIP Code:                                                      78860
City:                                                         EL INDIO             
County:                                                 MAVERICK      
Population:                                                        259   
Number of Households:                                        94   
Average House value:                                   $21,700
Average Income/household:                          $19,333
White population:                                               160   
Black population:                                                  0       
Hispanic population:                                          250    
ZIP Code selling price:                  $.10/Ad campaign
Ad campaign duration:                                4 weeks
Approximate number of spots:                            185