ZIP Code:                                                      78840
City:                                                         DEL RIO        
County:                                               VAL VERDE     
Population:                                                    44233     
Number of Households:                                  15782      
Average House value:                                  $53,400
Average Income/household:                         $28,551
White population:                                          33720   
Black population:                                              690          
Hispanic population:                                      33622       
ZIP Code selling price:             $240.00/Ad campaign
Ad campaign duration:                                4 weeks