ZIP Code:                                                      78830
City:                                                    BIG WELLS             
County:                                                      DIMMIT     
Population:                                                       759   
Number of Households:                                      358   
Average House value:                                   $19,300
Average Income/household:                          $15,156
White population:                                               610   
Black population:                                                  2       
Hispanic population:                                          678     
ZIP Code selling price:                 $3.00/Ad campaign
Ad campaign duration:                                 4 weeks
Approximate number of spots:                            185