ZIP Code:                                                      78801
City:                                                         UVALDE             
County:                                                    UVALDE     
Population:                                                    21837        
Number of Households:                                    8094     
Average House value:                                  $43,900
Average Income/household:                         $26,999
White population:                                          16210      
Black population:                                               89       
Hispanic population:                                      15333       
ZIP Code selling price:            $116.00/Ad campaign
Ad campaign duration:                                 4 weeks
Approximate number of spots:                            185