ZIP Code:                                                      78629
City:                                                     GONZALES   
County:                                                GONZALES     
Population:                                                    11255     
Number of Households:                                    4783     
Average House value:                                  $57,200
Average Income/household:                          $30,694
White population:                                             7923    
Black population:                                             1122           
Hispanic population:                                         4204       
ZIP Code selling price:               $78.00/Ad campaign
Ad campaign duration:                                 4 weeks
Approximate number of spots:                            185