ZIP Code:                                                      78164
City:                                                   YORKTOWN    
County:                                                     DEWITT
Population:                                                      3998 
Number of Households:                                    1998 
Average House value:                                   $46,200
Average Income/household:                          $27,121
White population:                                             3422 
Black population:                                                72 
Hispanic population:                                         1074   
ZIP Code selling price:               $29.00/Ad campaign
Ad campaign duration:                                 4 weeks
Approximate number of spots:                            185