ZIP Code:                                                      78155
City:                                                          SEGUIN   
County:                                              GUADALUPE          
Population:                                                    39843   
Number of Households:                                   15243   
Average House value:                                   $71,300
Average Income/household:                          $37,642
White population:                                           29260   
Black population:                                             2573  
Hispanic population:                                       16119    
ZIP Code selling price:             $305.00/Ad campaign
Ad campaign duration:                                 4 weeks
Approximate number of spots:                            185