ZIP Code:                                                      78154
City:                                                       SCHERTZ   
County:                                              GUADALUPE
Population:                                                    17633  
Number of Households:                                    6663 
Average House value:                                 $103,500
Average Income/household:                          $54,269
White population:                                           14552  
Black population:                                             1089    
Hispanic population:                                         3551  
ZIP Code selling price:             $192.00/Ad campaign
Ad campaign duration:                                 4 weeks
Approximate number of spots:                            185