ZIP Code:                                                      78133
City:                                                 CAYON LAKE       
County:                                                      COMAL
Population:                                                    13568  
Number of Households:                                    7298 
Average House value:                                   $87,100
Average Income/household:                          $41,466
White population:                                           12885  
Black population:                                                 38  
Hispanic population:                                         1309  
ZIP Code selling price:             $161.00/Ad campaign
Ad campaign duration:                                 4 weeks
Approximate number of spots:                            185