ZIP Code:                                                      78132
City:                                          NEW BRAUNFELS       
County:                                                      COMAL
Population:                                                    10898  
Number of Households:                                    4198
Average House value:                                 $139,400
Average Income/household:                          $53,377
White population:                                             9831  
Black population:                                                 50 
Hispanic population:                                         1778 
ZIP Code selling price:             $119.00/Ad campaign
Ad campaign duration:                                4 weeks
Approximate number of spots:                            185