ZIP Code:                                                      78124
City:                                                          MARION   
County:                                              GUADALUPE   
Population:                                                      4728   
Number of Households:                                     1703
Average House value:                                   $83,100
Average Income/household:                          $41,769
White population:                                             3979 
Black population:                                               141  
Hispanic population:                                         1135  
ZIP Code selling price:               $42.00/Ad campaign
Ad campaign duration:                                 4 weeks
Approximate number of spots:                            185