ZIP Code:                                                      78123
City:                                                MC QUEENEY       
County:                                              GUADALUPE        
Population:                                                      2338 
Number of Households:                                    1184 
Average House value:                                   $79,900
Average Income/household:                          $42,470
White population:                                             2053 
Black population:                                                 18 
Hispanic population:                                           497 
ZIP Code selling price:               $27.00/Ad campaign
Ad campaign duration:                                 4 weeks
Approximate number of spots:                            185