ZIP Code:                                                      78121
City:                                                     LA VERNIA   
County:                                                     WILSON 
Population:                                                     7606 
Number of Households:                                    2799 
Average House value:                                  $81,900
Average Income/household:                          $45,868
White population:                                             6801 
Black population:                                                 98 
Hispanic population:                                         1221  
ZIP Code selling price:               $69.00/Ad campaign
Ad campaign duration:                                 4 weeks
Approximate number of spots:                            185