ZIP Code:                                                      78118
City:                                                 KARNES CITY   
County:                                                    KARNES
Population:                                                      4445  
Number of Households:                                    1654
Average House value:                                   $37,800
Average Income/household:                          $26,976
White population:                                             3341 
Black population:                                               208  
Hispanic population:                                         2521  
ZIP Code selling price:               $24.00/Ad campaign
Ad campaign duration:                                 4 weeks
Approximate number of spots:                            185