ZIP Code:                                                      78114
City:                                                FLORESVILLE   
County:                                                    WILSON
Population:                                                    16665   
Number of Households:                                    6181 
Average House value:                                  $73,000
Average Income/household:                          $38,367
White population:                                           12830   
Black population:                                               237  
Hispanic population:                                         7863   
ZIP Code selling price:             $126.00/Ad campaign
Ad campaign duration:                                 4 weeks
Approximate number of spots:                            185