ZIP Code:                                                      78113
City:                                                    FALLS CITY   
County:                                                    KARNES
Population:                                                      1893 
Number of Households:                                      835
Average House value:                                   $59,100
Average Income/household:                          $37,128
White population:                                             1766 
Black population:                                                  7
Hispanic population:                                          312 
ZIP Code selling price:               $17.00/Ad campaign
Ad campaign duration:                                 4 weeks
Approximate number of spots:                            185