ZIP Code:                                                      78071
City:                                               THREE RIVERS        
County:                                                   LIVE OAK          
Population:                                                      4849
Number of Households:                                     1663 
Average House value:                                   $54,900
Average Income/household:                          $33,026
White population:                                             4078 
Black population:                                               288  
Hispanic population:                                         2117
ZIP Code selling price:               $30.00/Ad campaign
Ad campaign duration:                                 4 weeks
Approximate number of spots:                            185