ZIP Code:                                                      78070
City:                                            SPRING BRANCH       
County:                                                      COMAL
Population:                                                      7283  
Number of Households:                                     2791
Average House value:                                   $91,200
Average Income/household:                          $51,227
White population:                                             6763 
Black population:                                                 59 
Hispanic population:                                         1010  
ZIP Code selling price:               $76.00/Ad campaign
Ad campaign duration:                                 4 weeks
Approximate number of spots:                            185