ZIP Code:                                                      78064
City:                                                PLEASANTON     
County:                                                ATASCOSA
Population:                                                    12654  
Number of Households:                                    4916   
Average House value:                                   $62,400
Average Income/household:                          $35,035
White population:                                           10113   
Black population:                                              109
Hispanic population:                                         5964
ZIP Code selling price:               $92.00/Ad campaign
Ad campaign duration:                                 4 weeks
Approximate number of spots:                            185