ZIP Code:                                                      78061
City:                                 FRIO TOWN/ PEARSALL     
County:                                                          FRIO
Population:                                                      9795
Number of Households:                                    3534
Average House value:                                   $36,000
Average Income/household:                          $23,970
White population:                                             7167 
Black population:                                                 37 
Hispanic population:                                         8018  
ZIP Code selling price:               $45.00/Ad campaign
Ad campaign duration:                                 4 weeks