ZIP Code:                                                      78059
City:                                                         NATALIA   
County:                                                     MEDINA
Population:                                                      4934  
Number of Households:                                    1755
Average House value:                                   $54,900
Average Income/household:                          $31,321
White population:                                             3574 
Black population:                                                 47 
Hispanic population:                                         3053  
ZIP Code selling price:               $30.00/Ad campaign
Ad campaign duration:                                 4 weeks
Approximate number of spots:                            185