ZIP Code:                                                      78052
City:                                                            LYTLE   
County:                                                ATASCOSA
Population:                                                      5033 
Number of Households:                                    1810  
Average House value:                                   $60,500
Average Income/household:                          $34,760
White population:                                             3489 
Black population:                                                 17
Hispanic population:                                         3070  
ZIP Code selling price:               $34.00/Ad campaign
Ad campaign duration:                                 4 weeks
Approximate number of spots:                            185