ZIP Code:                                                      78028
City:                                                     KERRVILLE   
County:                                                         KERR
Population:                                                   33,883
Number of Households:                                  15,411      
Average House value:                                   $88,800
Average Income/household:                          $34,374
White population:                                           29868   
Black population:                                               726   
Hispanic population:                                         6668    
ZIP Code selling price:             $282.00/Ad campaign
Ad campaign duration:                                4 weeks
Approximate number of spots:                            185