ZIP Code:                                                      78019
City:                                                         ENCINAL   
County:                                                   LA SALLE
Population:                                                        903
Number of Households:                                      401
Average House value:                                   $22,900
Average Income/household:                          $15,438
White population:                                               702
Black population:                                                  3
Hispanic population:                                           781
ZIP Code selling price:                 $4.00/Ad campaign
Ad campaign duration:                                 4 weeks
Approximate number of spots:                            185