ZIP Code:                                                      78017
City:                                                             DILLY   
County:                                                          FRIO
Population:                                                     5347    
Number of Households:                                    1643
Average House value:                                  $26,200
Average Income/household:                          $22,004
White population:                                             3567 
Black population:                                               751  
Hispanic population:                                         3477   
ZIP Code selling price:               $20.00/Ad campaign
Ad campaign duration:                                 4 weeks
Approximate number of spots:                            185