ZIP Code:                                                      78007
City:                                                      CALLIHAM   
County:                                                MCMULLEN    
Population:                                                        182
Number of Households:                                      128
Average House value:                                   $47,000
Average Income/household:                          $27,344
White population:                                               168
Black population:                                                  0
Hispanic population:                                            36
ZIP Code selling price:                 $2.00/Ad campaign
Ad campaign duration:                                 4 weeks
Approximate number of spots:                            185