ZIP Code:                                                      78006
City:                                                         BOERNE
County:                                                   KENDALL  
Population:                                                   19,247     
Number of Households:                                   7,551  
Average House value:                                 $139,800
Average Income/household:                          $56,446
White population:                                          18,200     
Black population:                                                 73
Hispanic population:                                        2,984       
ZIP Code selling price:             $228.00/Ad campaign
Ad campaign duration:                                 4 weeks
Approximate number of spots:                            185