ZIP Code:                                                      77995
City:                                                        YOAKUM
County:                                                   DEWIKTT
Population:                                                     9,242  
Number of Households:                                   4,203   
Average House value:                                   $57,600
Average Income/household:                          $29,785
White population:                                            7,495  
Black population:                                               776 
Hispanic population:                                        2,223   
ZIP Code selling price:               $66.00/Ad campaign
Ad campaign duration:                                 4 weeks
Approximate number of spots:                            185