ZIP Code:                                                      77984
City:                                                          SHINER
County:                                                     LAVACA
Population:                                                     4,336 
Number of Households:                                    2185 
Average House value:                                  $64,200
Average Income/household:                          $29,375
White population:                                             3877 
Black population:                                               302 
Hispanic population:                                           271
ZIP Code selling price:               $35.00/Ad campaign
Ad campaign duration:                                 4 weeks
Approximate number of spots:                            185