ZIP Code:                                                      77964
City:                                              HALLETTSVILLE
County:                                                     LAVACA
Population:                                                     7,710
Number of Households:                                   4,016
Average House value:                                   $66,300
Average Income/household:                          $29,042
White population:                                             6810
Black population:                                               573
Hispanic population:                                           532
ZIP Code selling price:               $62.00/Ad campaign
Ad campaign duration:                                 4 weeks
Approximate number of spots:                            185