ZIP Code:                                                      77963
City:                                                          GOLIAD
County:                                                      GOLIAD
Population:                                                     5,406
Number of Households:                                   2,670
Average House value:                                  $57,700
Average Income/household:                          $32,622
White population:                                             4386
Black population:                                               297
Hispanic population:                                         1987
ZIP Code selling price:               $47.00/Ad campaign
Ad campaign duration:                                 4 weeks
Approximate number of spots:                            185