Welcome

When it comes to prospecting for your next client, why not think big? Times continue to change and new technologies continue to influence how we do things. Today we bring to you the ability to advertise your professional services on cable and broadcast television. Once the exclusive domain of large, geographically expansive corporations, touting substantial advertising budgets, television ad campaigns are now easily affordable for any proprietor desiring to participate.

TV Spot:

Title: Stop Letting Your Insurance Company BULLY You Around!

Comparison of Programs:

A quick comparison of cost efficiency for Television AdPools^SM vs. Direct Mail campaigns summarizes the budgeting prowess of this innovative approach.

	Direct Mail 1000 direct mail pieces @ .40 per piece ($400.00) provides: 1 impression to 1000 homes
	Television AdPoolSM $400.00 invested into a television AdPoolSM provides: 150-200 impressions to 20,000 homes

Why ADPool^SM?

Television AdPools^SM have changed the landscape in this once exclusive media, and opened the doors to accommodate advertising budgets of any size. AdPool^SM participants are the beneficiaries of direct responses to TV ads emanating from areas that they elect to service.

1. Cost of TV Spots:
The cost of the TV spots is determined by the number of households within the geographic region(s) (defined by ZIP codes) that are elected by the program participant. In short, for approximately two cents* per home, participants can purchase 150 to 200 impressions per household each month. Campaigns are tailored to the prospects’ viewing habits for the product and service that the participants elect to provide.

2. How a TV Spot gets Results:
Commercial spots are designed to elicit a response from interested callers to a toll free number and/or a website address. Call centers record caller information, including ZIP code, and the lead is immediately sent via email to the agent who is the owner of that corresponding ZIP. Web based leads function in the same fashion.

3. Exclusive Rights:
Act now and you are guaranteed to get exclusive rights to your market area. ZIP codes are not resold or shared to other agents.

* Note: Two cents per home assumes the average income for the ZIP code is identical to the average income for the broadcast area. Cost per home is adjusted up or down in direct proportion to its variance from the income mean of the entire broadcast area.